Don't ask AI for answers | Kate Busby | TEDxEsei School Barcelona

Artificial intelligence doesn’t make us smarter; it reveals how we think. Its real value appears when we question it, challenge it, and use our own experience, judgment, and creativity to go beyond the first answer it gives us. She specializes in helping startups and scale-ups, particularly in EdTech, SaaS, and AI, achieve sustainable, data-driven growth. With over a decade of experience, Busby focuses on go-to-market strategy, brand positioning, and demand generation, often working with companies from pre-seed to Series B stages. She is known for bridging brand strategy and performance marketing, using analytics, AI tools, and omnichannel campaigns to drive measurable business outcomes. Her work has contributed to 40%+ year-over-year revenue growth (ARR) for multiple organizations, managing marketing budgets exceeding $12M and leading global expansion and localization efforts. In addition to consulting, Busby is active as an educator and mentor, teaching AI-driven marketing and advising founders on scaling strategies, customer acquisition, and market positioning. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx